The "Why" Behind Style for Substance Color

Hello there! I'm Susan. About 10 years ago, after countless bad purchases and frustration (including tons of magic unicorn must-haves and seemingly endless capsule wardrobe essentials), I stumbled upon a color that helped bring out my natural beauty. I found it in a sale t-shirt in an odd, mossy yellowish-green that nobody else wanted.

When I tried it on and looked in the mirror, I discovered that my skin, which I had always considered a somewhat unfortunate color, looked almost like it was glowing. I was hooked. But I wasn't going to wait for serendipity to strike again. I was sure there was some way to more systematically identify what other colors might be flattering on me.

I became a certified personal stylist and color strategist on my way to finding an answer. The latter, in particular, provided the insights necessary for the idea fairy to pay me a visit, which resulted in our Color service. 

 I'll never forget how amazing it feels to finally understand that there's nothing wrong with me just the way I am (in part, because that t-shirt will need to be torn out of my cold, dead hands 😁), and I hope to play some small role in helping others feel the same. I guarantee that there are colors out there that can help you fall in love with the skin you're in, too, because all colors are beautiful in the proper context.  

The Challenges of Traditional Color Analysis Methods

For years, people have been turning to color analysis methods to determine the best colors to wear for their skin tone, hair color, and other personal features. Seasonal color analysis, which categorizes individuals into one of four "seasons," has been a popular approach. This method relies on a set number of predetermined palettes that correlate loosely with the colors often associated with the four distinct seasons. 

However, many people, myself included, don't fit neatly into a specific category or suffer from categorizations that differ depending on your method, app, or stylist. I've been categorized into each of the different seasons (at times by the same test). Even if you are dumped into a clear and consistent bucket, the palettes for that category can vary substantially.

Moreover, methods that use proxies to determine an individual's best colors, such as the appearance of their veins or whether they look better in warm or cool colors, can be imprecise and subjective. And using screens to determine colors or reproducing color swatches with inks can result in inaccuracies that may lead to less-than-optimal color choices.